101 on Hyperautomation Companies and Branding

01-Dec-2020 04:33 PM Digital Marketing

Let's be honest. How many hyperautomation companies are thinking about branding and marketing when they start building a product? Not many. Experience tells us, if you don't start marketing and branding early, it is likely to be ignored later as well. And if you ignore marke[...]

Hyperautomation: What it is & How it is Changing Industries

17-Jul-2020 07:03 PM Digital Marketing

Gartner Inc., in its 10 strategic technology trends for 2020 report, defines hyperautomation as “the combination of multiple Machine Learning (ML), packaged software and automation tools to deliver work”. Hyperautomation is adding another level of intelligence to exis[...]

HOW TO CONSCIOUSLY COMMUNICATE IN A CRISIS

19-May-2020 12:14 PM Digital Marketing

History is being made as we lock ourselves indoors to protect both the outside world and ourselves. Distance is now deemed vital and travel, a crime. A good part of the world has gone completely digital trying to cope with the grappling reality, and the economy is in disarray.Wri[...]

Actionable Insights From Data is Not Far Fetched. Just Glance at it.

12-May-2020 06:11 PM Digital Marketing

Google Analytics is a free tool with a helpful dashboard. It tracks a lot of metrics and gives you data. There are many concepts to learn and reports to run. It gives you an extremely in-depth look at your website and/or app performance. It integrates with all Google’s mar[...]

Moment Marketing - The Traffic Driver During Calm and Crisis

28-Apr-2020 01:55 PM Digital Marketing

“It takes 20 years to build a reputation and five minutes to ruin it,” said Warren Buffet. There are innumerable articles on the web about how to build your company’s brand online. Content and social media marketing is an opportunity to showcase your brand, ga[...]

COVID19: Marketing Mayhem or Opportunity? The Impact of Moving B2B Marketing Online

24-Apr-2020 04:44 PM Digital Marketing

Coronavirus shook the whole world with its unprecedented effects. Almost all sectors are at a tipping point trying to cope with these effects. How does this situation affect B2B marketing? How can B2B marketing be remodeled to meet the post Corona demands? Is moving the B2B marke[...]

The Science of #Hashtags: How to Find the Right One to Rank Number One

20-Mar-2020 05:18 PM Digital Marketing

What exactly are hashtags for?  They are everywhere. First proposed by Chris Messina as a way of identifying groups on Twitter, the hashtag has now been adopted by every other social media platform. But now, people use them to add their afterthoughts and musings to a post,[...]

How to Win the Competition Using These 8 Competitor Analysis Tools

18-Mar-2020 03:44 PM Digital Marketing

"Keep your friends close, but your enemies closer," said Michael Corleone, played by the one and only Al Pacino, in The Godfather Part II. Even though he said it in a gangster-world context, this is advice everyone can apply at any stage of their life. No matter what industr[...]

A Complete Guide to Technical SEO: How Search Engines Serve Your Request Despite Not Knowing Your Language

17-Mar-2020 05:19 PM Digital Marketing

You have created valuable content with the keywords you researched. You did so because you know that it has to be readable by humans and search engines. Read further if you would like to know how search engines work and how they treat those keywords. Understanding technical optim[...]

2 Simple Ideas To Quickly Boost Your Brand's Instagram Follower Count

17-Mar-2020 02:32 PM Digital Marketing

In a very short span of time, Instagram has emerged as the go-to social platform for visual content marketing. With an active user base of more than one billion, the amount of exposure your brand can get from just one viral post can number in the tens of thousands. On the flip si[...]


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