Moving Images Make for Moving Impressions: Get Your Videos on the Front Page with SEO

11-Mar-2020 11:44 AM Digital Marketing

Once upon a time, in early 2005, Jawed Karim uploaded the very first video on Youtube. The video had an excited Karim talking about how cool elephants are because they have long trunks.  YouTube started as a video sharing platform and now it is the second largest search eng[...]

Beginner’s Guide to Google Ads. Maximizing Campaign ROI

28-Feb-2020 02:47 PM Digital Marketing

For someone who is starting out new, the PPC world is very confusing and highly competitive. With lots of savvy marketers who know the business like the back of their hand, it can seem like they get the lion’s share of the market and the sales. It’s frustrating when[...]

A PROCRASTINATOR’S GUIDE TO SMASHING UNPRODUCTIVITY

17-Feb-2020 05:06 PM Digital Marketing

“I’ve never experienced a slump day in my entire career!” said no one EVER!A slump day, by definition, is a day where you feel that you’ve just not got the motivation to do anything, but exist. We’ve all come across those days when it’[...]

The Beginner's Guide to Advertising on LinkedIn

31-Jan-2020 03:34 PM Digital Marketing

With many businesses drawn towards Google Ads or Facebook Ads, LinkedIn Ads cannot possibly become the first preference for most brands' pay-per-click campaigns. It is a fact that Google Ads and Facebook Ads have larger audiences and mass appeal. But there are certain exceptional[...]

The Beginner’s Guide to Google Maps Marketing

17-Jan-2020 04:28 PM Digital Marketing

When you search for any business or service on Google, you would’ve noticed the “local 3-pack” at the top of the results. For example, searching for “Dentists in Calgary”, produces the below three listings after the ads:You might be wondering of all[...]

Create a Kickass Content Marketing Strategy

09-Dec-2019 01:05 PM Digital Marketing

Marketers are out there trying to find a foolproof strategy to keep their customers engaged and loyal. A content marketing strategy is one of the most cost-effective ways of doing so. In a content marketing strategy, you keep pushing out content periodically. The content revolve[...]

Writing Web Copy That Sells Like McDonalds’ Breakfast Menu

29-Nov-2019 03:30 PM Digital Marketing

Good copywriting is the difference between a landing page that sells versus one that repels visitors. Most web copies leave visitors uninspired because they are not attention grabbing, and fail to keep the audience hooked.Bad copy leads to decreased sales, and prevents visitors f[...]

How IoT Can Revolutionize Brand Marketing

31-Oct-2019 03:36 PM Digital Marketing

The world has been changing for the past decade, faster than ever. From what we know, it will keep changing at a much higher pace. IoT is here to change the way the world works, as we know it.The changes have mostly been in the field of technology, rippling onward a series of cha[...]

What’s so Big About Big Data? Learn More About Your Website Visitors

28-Oct-2019 04:47 PM Digital Marketing

Before you start any marketing campaign, you do meticulous research to better understand your target audience, your competition and the right industry conditions for launch. But what do you do when all these factors number in the millions? Or if you’re a well-established b[...]

Digital Marketing 2020: Harnessing the Power of AR/VR in B2B Marketing

18-Oct-2019 05:19 PM Digital Marketing

There is a constant change in how marketing is done, with constant change in technologies. Some technologies stick around for a long time, but some fade away into obscurity. As digital marketing is evolving, the marketers’ ways to engage with customers have also changed.Vi[...]


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