Here’s How To Make Smarter Marketing Decisions: Let AI Do It For You

16-Oct-2019 12:56 PM Digital Marketing

From image recognition to predicting crop yield, verifying your identity and unscrambling pixelated images, AI can just about do anything nowadays. The AI buzz is ubiquitous and you cannot go a day without encountering some business offering “AI solutions.” This buzz [...]

Listen to Your Customers: How Voice Search is Changing Marketing Strategies

14-Oct-2019 11:43 AM Digital Marketing

The increase in voice searches has risen and has changed SEO strategies. Though consumers are almost catching up, only 4% of the businesses are voice optimized. Digital marketers must focus on creating content that answers the needs of users in an ever-growing conversational sear[...]

A To-Do List Before You Start Designing Your Website

03-Sep-2019 11:52 AM Digital Marketing

These days a website is a fundamental building block for everything from retail stores to art museums. With websites coming up like mushrooms, website designs must be top-notch to grab the viewer’s attention.When you come across a website, be it intentionally or otherwise,[...]

Landing Page Hacks that Boost your Online Marketing

21-Aug-2019 05:24 PM Digital Marketing

A landing page is a marketing tool to keep potential customers focused on the product or service, and increase the chance of converting them.You have a successful marketing digital campaign. Maybe you are promoting your SaaS product. You have a lot of traffic to your website. How[...]

SaaS Marketing: How Companies Successfully Integrated SaaS Marketing And Storytelling

31-Jul-2019 10:06 AM Digital Marketing

The idea of selling a SaaS product, something quantifiable only in file sizes, could either be thrilling or mind-boggling. Take a look at a few of the marketing stories that managed to carve out their own space within this chaos. Let’s say a grocery shop uses a SaaS p[...]

SaaS Marketing Done Right: Insights Into Successful Marketing Campaigns

30-Jul-2019 11:47 AM Digital Marketing

From idea to development to execution, the SaaS market is highly competitive. You cannot get a foothold in the market if you don’t hit it running with a fully conceptualized marketing plan. Most startups with a SaaS product approach a typical digital marketing agency to ge[...]

SaaS Marketing Checklist: Make Sure Your Campaign Strikes the Right Chord

17-Jul-2019 12:26 PM Digital Marketing

When a new SaaS product is launched, it must face two things: strong competition and many potential users who have seen it all before. Even if your product is the best, it is bound to be a failure without a great marketing plan. SaaS marketing checklist is important for your mark[...]

The Best Tools and Platforms You Can Use to Market Your SaaS Product

10-Jul-2019 07:00 PM Digital Marketing

Most SaaS marketers do something unique or different to promote their products. There are some tools and platforms that help them market their SaaS products effectively. Here are five of the best tools and platforms that help you market your SaaS product.Even though Software as a[...]

Find the right marketing channels for your SaaS product

06-Jul-2019 01:03 PM Digital Marketing

SaaS is becoming a popular choice of business because of its cost-effective nature of services and the increasing adoption of cloud technologies. Having a marketing plan is crucial for your products' success.A core component of cloud computing, SaaS (Software-as-a-Service) i[...]

Companies That Successfully Used Brand-Driven Storytelling

20-Jun-2019 12:20 PM Digital Marketing

“Marketing is no longer about the stuff that you make, but about the stories that you tell.” - Seth GodinWhen we meet someone in real life, to know them better, we ask them questions. We try to understand their story and to tell our own (at least to an extent). Here, [...]

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