02-Jan-2024 03:54 PM Latest Trends
Customer service has overtaken other functions as executives are making it theirmain target with generative AI. However, training AI requires large amounts of data, for which the best data can be found through online customer data. This presents its own unique problem as customers are increasingly uncomfortable with their data being collected either by businesses or by governments. With Google set to replace third-party cookies in 2024, both marketers and companies developingAI LLMs (Large Language Models) will need to work together to come up witheffective data collection that preserves user privacy. With AI and ML, it will be interesting to see how businesses and marketers in particular navigate data privacy concerns throughout 2024.
The lack of legislation and regulations on AI as of now highlights that these are indeed still the initial stages of AI becoming a part of everyday business. Therefore, 2024 may potentially prove vital as various sectors have dipped their toes into the AI honeypot and will now look to have the right frameworks and strategies for long-term adoption. It is no different for content marketers as with the AI revolution seemingly in full swing, they need to make sure that they take advantage of these innovations and processes to stay ahead of the curve.